Thursday, March 13, 2014

Other Ways to Empower

            Recently it was reported that a number of high profile women have begun a campaign to ban the “b-word.”  What is surprising is the campaign is not focused on ending the infamous “b-word” that is a slur against women.  The “b-word” these high profile women want to ban is “bossy.”

            The campaign to ban the word bossy is led by Facebook COO, Sheryl Sandberg and endorsed by high profile celebrity Beyonce who believe the word bossy discourages young girls and women from seeking leadership positions.  The campaign seeks to empower young girls and women to utilize their voice to be recognized for their accomplishments and strive to close the pay and leadership gap that exists between men and women.  So far 100,000 people have signed a pledge to stop saying the word bossy[i].

            While this is a noble campaign, I believe there are a number of causes that high profile women could focus their attention to empower young girls and women.  Shouldn't there be a campaign to ban the marketing of provocative clothing to young girls?  Shouldn't there be a campaign to ban the body image and perceptions of beauty in the fashion industry?  Finally, what about campaigning against the portrayal of young girls and women in many of the television shows?  Shows that portray young girls and women as shallow, petty and vindictive also send messages to young girls that to be popular, date the cute guy and to be part of the “popular” group, you cannot be smart.

            Instead of starting a movement to ban the word bossy, why not lend their celebrity to a movement for women and young girls to consider other fields where women are not traditionally represented?  Why not campaign to ban something that matters like helping young girls learn how to cope without a father?

            There are a number of things that are far more important to the empowerment, health and overall well being of women and young girls than banning the word bossy.  Since I am not a woman, I guess being called “bossy” is more offensive than being called the other “b word.”


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